Welcome to China-The Billion Dollar Ecommerce Fashion Frontier.

Moonbasa, China’s leading “Fashion Only” B2C Ecommerce platform offers US brands a simplified way to sell directly to Chinese consumers via their own web stores. With 40 million members and 1million unique views per day Moonbasa puts your brand front and center on our US Brand Mall.

What Moonbasa Offers

  • Enables small to medium size brands to enter China with an all-inclusive turnkey service
  • Satisfies Chinese consumers demand for unique American labels not available in China
  • Gets your brand in front of the right Chinese shoppers
  • Guarantees Authenticity
  • Provides fashion business expertise every step of the way

China's Market Opportunity

China’s annual online retail sales will top $2 trillion by 2019.

A growing middle class is driving demand for unique American fashion brands.


The Chinese government is encouraging foreign companies to do business there.


The Internet has given consumers a new level of shared consumer experience.


China’s middle class today is equal in size to the entire U.S. population and is expected to reach 630 million by 2022


180 million people spent US$35 billion for overseas items in 2013, 70% of which were apparel related.


Consumers are defining themselves through consumption and social media.


Boundaries based on age, financial resources and social position are quickly eroding.

We Streamline Your Entry into China

Using our platform, you can feature, sell, and ship your goods directly to Chinese shoppers through a custom web store in our US Brands Mall. Our turnkey service provides everything you need to operate your store for maximum performance.

Opening Your Store

Joining our platform is easy. Simply provide your brand story along with lifestyle photos and details about your product and styles. You set your prices, we’ll take care of the rest: from creating your store and uploading styles, all the way to taking and processing orders. We offer several methods of order fulfillment and delivery, completely customized for you and your business.

Merchandise Categories

Moonbasa Team

Barbara Graff

Barbara Graff Managing Director, US

Barbara Graff

Managing Director, US

Barbara Graff

Barbara joined Moonbasa in 2014 to launch Moonbasa’s US Brand Mall, a new platform for US fashion brands to enter China’s market. Her extensive experience and knowledge as an apparel and textile expert in international business development has her well positioned to build this new export model.

Prior to joining Moonbasa Barbara was a business development consultant for apparel and textile export associations and consulates including Turkey, Thailand, Ethiopia, Brazil, Israel, Poland, Great Britain and the US. Earlier in her career Barbara acted as advertising fashion director of Women’s Wear Daily for 15 years working with major apparel brands including Guess, Juicy Couture, Levi’s Dockers, Nike and Skechers and developing special projects for WWD. She has a BA in communications from University of Buffalo, New York.

Catherine Wei

Catherine Wei Chief Operating Officer

Catherine Wei

Chief Operating Officer

Catherine Wei

Ms. Wei Ping Bo, Catherine, is the Chief Operating Officer of Moonbasa in China since 2013. She joined Moonbasa in 2006 during the launch of the company as the Operation Director and set up the customer call center, logistics, delivery system and national supply chain. In 2008 she was appointed Senior Operation VP of Moonbasa Since 2015 she has been responsible for China’s domestic third-party brand management and contributed her expertize in serving brands entering China’s market through the Moonbasa platform. Ms. Wei holds a Bachelor’s Degree in International Trade from the Central South University in China. Before joining Moobasa, Ms. Wei worked in the export business from 1997 to 2005 and has extensive experience in overseas market development and foreign business management.


Our Gallery of Top Brands

Contact us to learn more about Moonbasa

  • US Headquarters
    2300 East 11th Los Angeles, CA 90021
  • Call: 1(424)253-7040
  • Barbara Graff
    M: 805-630-0585
  • info@moonbasa.com
  • 1(424)253-7040