Retailers have to be everywhere, all the time, to capture customers. Moonbasa’s online to offline business model shows how it’s done. Watch this informative video.
Moonbasa Inks Partnership with International Trade Administration
For China Trade Expansion
January 19, 2016, Los Angeles – Moonbasa, China’s leading fashion e-commerce platform has signed a strategic partnership agreement with the International Trade Administration (ITA) at the U.S. Department of Commerce. Moonbasa will work closely with the Office of Textiles and Apparel (OTEXA) within ITA to promote U.S. apparel exports to China.
“Our partnership with Moonbasa will provide more inclusive technological tools for U.S. companies to make headway in selling to China, and increase their export to this vast market of consumers eager to buy made in USA apparel and products,” said Kim-Bang Nguyen, Director of Export Promotion and Strategic Alliances in OTEXA.
Barbara Graff, Moonbasa Managing Director USA, stated, “We are pleased to enter this partnership with ITA and to work closely with OTEXA to assist in accelerating and supporting the growth of US brands on Moonbasa.com US Brand Mall and Designer Gallery.” Joint activities include a referral program for made in USA brands, marketing and trade show support and sponsored events.
Barbara Fields Buying Service is now a USA “Trend Director” for Moonbasa, Shanghai. Ms. Fields took her first trip to Shanghai for an overview of the fashions worn in a Chinese metropolis, and for a better understanding of the Moonbasa company project, for both online and offline sales.
Members of the client base are interested in gaining exposure in the Chinese market, and the Moonbasa project is a viable venue. In her introduction to the crowds at the opening of the Moonbasa Shanghai store, Barbara said, “I want to thank Don Ho for giving my clients in California the opportunity to expand into the Chinese market. The Chinese market is the largest in the world and I think that everyone would benefit with this kind of cooperative effort.”
Take a look at Moonbasa -The most fashionable E-Commerce portal for American Brands in China.
Moonbasa, China’s leading fashion e-commerce platform providing a portal for US fashion brands to access Chinese consumers with their newly launched US Brand Mall had the grand opening of China’s first fast fashion digital concept store in Shanghai on July 18.
A digital shopping experience providing at true online, offline platform
Called Dream Bazaar Shanghai the store is a digital shopping experience, with 12,000 square feet of space displaying exciting American and Chinese brands. Handheld iPad Purchasing Guides are available for a customized service experience. Mobile POS machines + shopping guide APP make it easy for consumers to navigate both the e-commerce site and the in store merchandise.Consumers can browse online collections then schedule in-store appointments with their style choices waiting for them. Digital integration allows consumers to experience the true one-stop digital shop.
Committed to Offering US and Chinese Brands
Moonbasa is committed to providing international fashion products for Chinese consumers, working together with the United States National Garment Association, for the first time to introduce international brands. The afternoon of the launch, the President of the California Fashion Association Ilse Metchek Pola and MoonbasaUSA managing director Barbara Graff came together at the Shanghai store for media interviews and discussed the differences between the fashion trends in Chinese and American markets.
Opening Day Fashion Celebration
Attending the official opening was Los Angeles based Ilse Metchek, President of the California Fashion Association, Barbara Fields of Barbara Fields Buying Office, Steve Schoenholz, manufacturer of Tempted Apparel, Joe Kamari of Ocean Current, Janet Chung, designer of her namesake collection Janet Chung and Moonbasa CEO Don Ho.
Moonbasa US Brand Mall Platform
Moonbasa, a fashion e-commerce destination for 360 million Chinese consumers offers a turnkey service for US fashion brands to open and operate their own online stores. The US brand Mall will officially launch the US Brands Mall at WWDMAGIC, August 17-19 at the central hall, booth 73528.