Blog

What influences Chinese shoppers to buy foreign brands?

SHANGHAI: Status no longer drives Chinese consumers to buy international clothing brands, but they are still willing to pay a premium of more than 20%, a new survey has found.

Almost half of Chinese consumers say they prefer global apparel brands over domestic brands, and their willingness to pay extra is because of perceptions about the superior quality and design of foreign clothing.

Read the full article here. 

Image 8-Girl with Mobile Looking at Desktop (2)

Read More

Wondering about the habits of China’s online shopper?

Chinese online shoppers can be categorized into six types, the frequent women shoppers, the quality-conscience men shoppers, the young shoppers, the middle-age shoppers, the high-income shoppers, and the practical shoppers.

Read the full article here. 

 

China-online-shoppers-research-2

Read More

China gets into the health and wellness trend with non-luxury brands leaving opportunity for lesser known.

For Beijing resident Alex He, the cost of a trip to the mall can easily top $3,000. He, 29, works in the finance industry and while he doesn’t regularly go shopping for clothes, “when I do shop,” he said in an interview, “I buy a lot.” Recent purchases include several pairs of Adidas shoes that he found at an outlet mall. He also fancies Under Armour shorts and shirts. “I used to buy a lot of luxury brands but in the last year or so I’ve been purchasing more of the sports brands because they are more comfortable and more fashionable,” said He.

 

Read the full article here. 

 

1465894266_china adidas

Read More

Do you know how to market your brand in China?

Chinese millennials are the future market and already a powerful consumer group today.

Having grown up in an increasingly wealthy China, they are optimistic about their future and curious about any products the world has to offer. Millennials live and spend in the “here and now”, rather than being concerned about possible upcoming hardships.

Read the full article here.

chinamillenials

Read More

Check out this menswear trend that should make LA makers perk up their ears…

LONDON, United Kingdom — Last year, China’s luxury market dipped 2 percent to CNY113 billion (about $17.2 billion). The chief culprits? Declining sales of menswear, watches and leather goods, according to Bain & Company.

For luxury menswear purveyors like Zegna, Dunhill and Hugo Boss, all of which moved into China in the ‘90s and rely on the region for a significant part of their businesses, this is bad news. Last year, Zegna’s sales in China — the company’s largest market — fell 5 percent, while Hugo Boss’s China sales fell 2 percent in local currency, dragged down by poor menswear sales, which declined by a double-digit rate for the second consecutive year.

Click here to read the full article.

H&M menswear | Source: H&M

Read More

Moonbasa continues expansion with brick and mortar online offline strategy.

 

WWD_21Moon

Read More

See how Moonbasa promotes US Brands in China with this recent campaign.

See how Moonbasa promotes US Brands in China with this recent campaign.

usbrands_campaign

 

Read More

How Chinese consumers are changing and their effect on the global scene

For roughly three decades, China’s booming economy has offered consumer product companies some of the world’s greatest growth opportunities. China’s economic slowdown and jittery markets have raised worries that this growth story is drawing to a close. In early November 2015, for example, the government lowered its official five-year annual GDP growth target to 6.5%, the slowest pace since the 2008–2009 global financial crisis.

Read full article here.

Read More

Moonbasa makes a fashion splash at Shanghai’s CHIC 2016 (Spring) China International Fashion Fair

Moonbasa made a fashion splash at Shanghai’s CHIC 2016 (Spring) China International Fashion Fair. One of China’s largest fashion trade shows featured a replica of Moonbasa’s retail store environment complete with hip male and female models and a cool international fashion show.

Check out the video here.

Displaying DSC_8621.jpg

Read More

How do young women in China relate culturally to fashion? Don’t miss this insightful article about the 2 ways of life.

Before and after photos are a mainstay of social media, highlighting the power of everything from contouring to CrossFit. But recently in China, social media users have been gripped by a different kind of transformation, where “after” is a lot more low-key than “before.”

The trend took off during Chinese New Year in February, when China’s over 168 million migrant workers left their city jobs for the annual exodus to see their families in the countryside.

These transformation photos show girls swapping red lips, skinny jeans and high heels for bare faces, padded jackets and flat shoes. Photos taken at high-end restaurants and trendy coffee shops are contrasted with images from barns, fields and sparse kitchens.

These images, often paired with light-hearted captions sprinkled with emoticons, aren’t standard#LazyGirl fare. They’re incredibly powerful, as they lift the lid on China’s entrenched urban-rural divide — and challenge the inequality and discrimination that have gone along with it.

Read full article here.

These "Before and After" Style Photos Tell a Powerful  Story About Young Women in China

Read More