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See how Moonbasa promotes US Brands in China with this recent campaign.

See how Moonbasa promotes US Brands in China with this recent campaign.

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How Chinese consumers are changing and their effect on the global scene

For roughly three decades, China’s booming economy has offered consumer product companies some of the world’s greatest growth opportunities. China’s economic slowdown and jittery markets have raised worries that this growth story is drawing to a close. In early November 2015, for example, the government lowered its official five-year annual GDP growth target to 6.5%, the slowest pace since the 2008–2009 global financial crisis.

Read full article here.

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Moonbasa makes a fashion splash at Shanghai’s CHIC 2016 (Spring) China International Fashion Fair

Moonbasa made a fashion splash at Shanghai’s CHIC 2016 (Spring) China International Fashion Fair. One of China’s largest fashion trade shows featured a replica of Moonbasa’s retail store environment complete with hip male and female models and a cool international fashion show.

Check out the video here.

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How do young women in China relate culturally to fashion? Don’t miss this insightful article about the 2 ways of life.

Before and after photos are a mainstay of social media, highlighting the power of everything from contouring to CrossFit. But recently in China, social media users have been gripped by a different kind of transformation, where “after” is a lot more low-key than “before.”

The trend took off during Chinese New Year in February, when China’s over 168 million migrant workers left their city jobs for the annual exodus to see their families in the countryside.

These transformation photos show girls swapping red lips, skinny jeans and high heels for bare faces, padded jackets and flat shoes. Photos taken at high-end restaurants and trendy coffee shops are contrasted with images from barns, fields and sparse kitchens.

These images, often paired with light-hearted captions sprinkled with emoticons, aren’t standard#LazyGirl fare. They’re incredibly powerful, as they lift the lid on China’s entrenched urban-rural divide — and challenge the inequality and discrimination that have gone along with it.

Read full article here.

These "Before and After" Style Photos Tell a Powerful  Story About Young Women in China

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Street art has been growing in popularity among investors around the globe in recent years, but it’s also a category of contemporary art that has been pushing its way to the forefront of Chinese consciousness

Sotheby’s Hong Kong Gallery is giving contemporary art collectors in Asia a taste of the evolution of street art through some of the world’s most prominent influencers in its newest exhibition, They Would Be Kings. In this show, which kicked off yesterday and coincides with Art Basel Hong Kong, works by internationally renowned artist Bansky are on display alongside creations by New York-based KAWS, as well as Keith Haring, Invader, Ron English, and Hong Kong’s own Tsang Tsou Choi, better known as the “King of Kowloon,” made famous for his obsessive urban calligraphy painting from the 1950s onward.

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Keith Haring, Untitled, July 11, 1982. (Courtesy Photo)

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LA Brands to Watch- Cynthia Vincent

If  you’re a bohemian fashion lover living in California, chances are that your closet contains at least one piece by Cynthia Vincent. Although there wasn’t an official announcement, the designer’s namesake label quietly closed last year. “The parent company was sold and my brand was part of the acquisition,” Vincent exclusively tells us. “In an effort to be true to myself, I chose to start anew.”

Read full article here.

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Trendsetter, Taylor Swift Shows off For Love and Lemons Bikini

Songstress Taylor Swift doesn’t shy away from showing some serious skin, and her toned physique (looks like she’s still visiting Tracey Anderson on the reg) made a splash on the beach while she and boyfriend Calvin Harris enjoyed a tropical vacation. The reigning queen of the midriff-baring crop top chose a super sexy bikini from celeb-fave brand For Love & Lemons, whose swimwear collection dropped late last year.

Read full article here. 

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Chinese Website Promotes U.S. Apparel Brands in China

China, with a population of 1.4 billion people, is a burgeoning consumer market where shoppers are hungry for American clothing labels.

With that in mind, Moonbasa, a Chinese website that came online in 2007, launched its Moonbasa USAbranch last year to promote U.S. apparel brands to Chinese shoppers.

Just recently, the website formed a strategic partnership with the U.S. Department of Commerce—through the Office of Textiles and Apparel—to get the word out about U.S. brands and beef up U.S. apparel exports to China.

Read full article here.

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China Will Completely Dominate Global E-Commerce

In the retailing business, it’s fairly common knowledge that China is home to the world’s most prolific online shoppers. Last year almost 419 million mainlanders made purchases via the Web, more than any other country, and they spent more online than consumers elsewhere by a wide margin ($672 billion, nearly twice U.S. online spending in 2015).

If these facts suggest to you that e-commerce in China has matured and growth is running out of steam as the country’s economy slows, think again.

Read full article here.

 

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Foreign Clothing Brands Thrive in China

     moonbasa

China’s Foreign Clothing Brands are among coffee shops and burger bars that are thriving in China amid the economic slowdown.

According to Reuters, which examined comments or recent statements from 34 publicly-traded foreign companies, these sectors are thriving despite China’s economic slowdown.

Magnus Groth, CEO of SCA Fashion Group H&M, said the rate at which China’s population was shifting from being poor and rural to an urban middle class, was unmatched in other emerging markets, creating huge opportunities for his business.

“It’s going from an investment-led, and industry-led economy to a consumption-led one. And if you look at the consumption piece of GDP that’s actually growing, it’s a good sign,”said Ford Motor Company CEO Mark Fields.

Read full article here.
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